J. Barbour & Sons Ltd. is an English luxury fashion brand founded by John Barbour in 1894, that designs, manufactures and markets weatherproofed outerwear, ready-to-wear, leather goods, shoes and accessories for men, women and children under the Barbour brand. Founded in South Shields, England, as an importer of oil cloth, J. Barbour and Sons Ltd. has become well known for its waxed cotton jackets which are a common element of British country clothing. The company's waxed cotton jackets are so well known that some people refer to any waxed cotton jacket as a "Barbour jacket", irrespective of manufacturer. J. Barbour and Sons Ltd. holds royal warrants to supply "waterproof and protective clothing" from Queen Elizabeth II in 1974, the Duke of Edinburgh in 1982, and Charles, Prince of Wales in 1987. Since 2004, Lord James Percy has been a brand ambassador involved in the design and marketing of the company's shooting clothing.